an artisanal soju elevating soju consumption in the U.S. market
Mr. Yu is the authentic Korean soju, capturing the essence of Korea’s most popular and historic rice-based spirit to help the world turn first sips into unforgettable stories. Made in Korea with premium-quality rice. No added preservatives or artificial ingredients. Double-distilled for smoothness.
Mr. Yu Soju
Born in Korea, made for the world
In a world where change is constant, tradition is essential. It's what keeps families together and friends in touch. It's what creates common ground and helps keep us grounded. It's how legacies last and memories live on. It's the foundation of safety and the root of survival.
As each day becomes more unpredictable than the last, tradition, history, and heritage are more than just "nice-to-haves" — they're necessities. But tradition isn't everything. It's just one part of the story. You can't see what's in front of you if you're always looking behind you. You can't stay in the past and enjoy the party. You can't be bold if you're always moving backward. You either make history, or you're destined to become part of it to where they are.
The New “Anytime Drink” that makes any time that much better
Introducing Mr. Yu: the next generation of Korean Soju and your new go-to drink. Merging timeless tradition with bold taste, Mr. Yu's authentic Korean Soju brings the spirit of Korea's most popular and historic drink to American consumers.
As Koreans know best, Soju isn't just something you can hold. It's a feeling, a lifestyle, a state of mind. It's the handshake after the business pitch. The laughter around a table. That "I've missed you so much" hug—the nightcap after a fairytale night. Whether out with coworkers or watching movies on the couch, with friends or with family, closing the deal, or closing down the club, Mr. Yu Soju is the "anytime" drink that makes any time that much better. It's no wonder it's referred to as "Korean vodka." And with lower alcohol content, you can keep the good times flowing.
Authentic, hand-crafted Korean Soju that’s “genuine to the last drop”
While other spirits and soju brands claim to be authentic for retweets and radio time, Mr. Yu is genuine until the last drop. No, really. After all, it was developed the right way by Mr. Yu himself after spending decades as a Korean American in the wine and spirits industry. Learning. Tasting. Traveling. Refining. Sharing. Perfecting. So it’s not surprising that Mr. Yu Soju is handcrafted with 100% Korean rice. (And not just any rice, mind you, but with the finest premium-grade rice from Korea's famed Jeollabuk-do province.) It’s not surprising that it’s double-distilled for the smoothest possible finish. It’s not surprising that there are no added preservatives. We didn’t invent soju; we’re just spreading the spirit — one bottle at a time.
Where to find us!
BROOKLYN
First Class Liquor Store
699 Flatbush Ave.
Brooklyn, NY
John's Brothers Liquor Store
1718 Church Ave.
Brooklyn, NY
Kevin's Liquors
2228 Pitkin Ave.
Brooklyn, NY
Nostrand Wines & Liquors
549 Nostrand Ave.
Brooklyn, NY
Red White & Bubbly
205 5th Ave.
Brooklyn, NY
QUEENS
Bay Terrace Liquors
2352 Bell Blvd.
Bayside, NY
Flushing Wine & Spirits
5904 Main St.
Flushing, NY
Forest Hills Liquor
72-09 Austin St.
Queens, NY
JC Wine & Spirits
39-70 61st St.
Woodside, NY
Leiser's Wines & Liquors
41-30 162nd St.
Flushing, NY
Naju Gomtang Korean Restaurant
156-18 Northern Blvd.
Flushing, NY
Union St Wine & Liquor
2820 Union Street
Flushing, NY
STATEN ISLAND
NetCost Liquors
3161 Amboy Road
Staten Island, NY
MANHATTAN
86 Corner Wine & Liquor
536 Columbus Ave.
New York, NY
Amster Wine
475 9th Ave.
New York, NY
Brands Wines & Liquors
550 W. 145th St.
New York, NY
De Lauren Wines
292 8th Ave.
New York, NY
Elman's Fine Wine & Liquors
279 3rd Ave.
New York, NY
Golden Rule Wine & Spirits
455 Hudson Street
New York, NY
Home of Cheers
188 8th Ave.
New York, NY
Imperial Vintner
579 Hudson St.
New York, NY
Manley’s Wine & Spirits
35 8th Ave
New York, NY
New York Wine Exchange
9 Broadway
New York, NY
Normandie Wines
1834 2nd Ave.
New York, NY
Seagrape Wines & Spirits
512 Hudson Street
New York, NY
Shon 45 Liquors
840 8th Ave.
New York, NY
Spring Street Wine Shop
187 Spring St.
New York, NY
Sunny's Wine & Spirits
161 3rd Ave.
New York, NY
LONG ISLAND
Best Wine & Spirits '21
21 E. Shore Rd.
Manhasset, NY
Jericho Wine & Liquor
2335 Jericho Turnpike
New Hyde Park, NY
JH Best Wine & Liquor
717 E Jericho Turnpike
Huntington Station, NY
New Commack Liquors
2020 Jericho Turnpike
Commack, NY
New Hyde Park Wine & Liquor
400 Hillside Ave.
New Hyde Park, NY
Price Rite Wine & Liquor
689 Old country Rd.
Dix hills, NY
Raymond's Wine & Liquor
76 Manetto Hill Rd.
Plainview, NY
Sky Liquor
4304 Bell Blvd.
Bayside NY
Star Liquor & Wine
21907 Northern Blvd.
Bayside, NY
Sunshine Liquor & Wine
3553 Merrick Rd
Seaford, NY
Surasang Korean Restaurant
336 Jericho Turnpike
Syosset, NY
Tian You Wine & Liquor
4731 Bell Blvd.
Bayside, NY
WESTCHESTER
Aries Wines & Spirits
128 West Post Road
White Plains, NY
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